Day: July 28, 2025
Why Should Brands Consider Outsourcing PR and Backlinking?
In a crowded digital space, getting noticed requires more than just good content. PR and backlinking play a critical role in building brand visibility, credibility and improving search engine rankings. But managing these efforts in-house can be time-consuming and resource-heavy. From media outreach to link-building, it takes consistent strategy and expertise. This is why
Why is Outsourcing Podcasts, Videos and Influencer Marketing a Smart Move?
In today’s world, brands can no longer rely solely on simple blog posts or occasional social media updates to stand out. As audiences demand more engaging and original content, formats like podcasts, videos and influencer-led campaigns have become essential to modern marketing. But producing high-quality content consistently takes time, skill and resources, which can
Content Licensing for Publishers and Aggregators: Everything You Must Know
Overview Whether you are an aggregator or a publisher, licensing plays a crucial role in granting access to a broader range of content and earning revenue while upholding intellectual property rights. For publishers, licensing enables them to own the right to publish and distribute works, while for aggregators, it gives the right to collect
ZEE5 Unveils Trailer of Bakaiti: A Delightful Blend of Banter, Bickering, and Bonding
Produced by Dice Media Production and directed by Ameet Guptha, the series stars the OTT duo – Sheeba Chaddha and Rajesh Tailang. Sometimes, the smallest homes hold the biggest stories. Embracing this truth, ZEE5 announces its latest slice-of-life original series, Bakaiti. Produced by Dice Media, Bakaiti marks the much-awaited return of Sheeba Chaddha and Rajesh